Voysis uses artificial intelligence to improve a digital assistant's ability to understand a person's natural language while shopping. Apple reportedly wants it to help give Siri a boost. Apple has acquired another artificial intelligence startup, according to Bloomberg. Voysis, a Dublin-based startup, will join Apple and aim to improve Siri's ability to understand a person's natural language. It focused on shopping-related voice commands, but Voysis' technology should grow under Apple's guidance to support general inquiries as Siri integrates with other apps.

Apple has acquired another artificial intelligence startup, according to Bloomberg. Voysis, a Dublin-based startup, will join Apple and aim to improve Siri's ability to understand a person's natural language. It focused on shopping-related voice commands, but Voysis' technology should grow under Apple's guidance to support general inquiries as Siri integrates with other apps. E-commerce companies used Voysis' technology to offer enhanced product search results through their apps. Bloomberg noted an example in which the user utters phrases such as "I need a new LED TV" and "my budget is $1,000."